Time for more lightning talks – this time our topic was Google Analytics.

• First up was Steven Watts talking about how to combat analytics spam – both bot and ghost spam. You can find out more by reading Steven’s slides here: https://www.slideshare.net/StevenWatts8/fixing-google-analytics-spam
• Next was Ben Attenborough with some slideshow karaoke (presenting someone else’s slides) on the topic of plugins for Google Analytics (presentation link coming soon!).
• Chris O’Dell followed with more slideshow karaoke – this time presenting this presentation (zipped PDF) about making the most of your Analytics results.
• Finally Simon Bragg presented more karaoke – everything you didn’t know about Google Analytics

The presentations covered a lot of material in quite a lot of depth so it’s well worth looking through the slides (and resources they link to).