We were very lucky in February to welcome Eric Swain of Equinet Media for an in-depth discussion of Hubspot, the inbound marketing platform.
Hubspot was founded in 2006 in Boston, Mass. and has since gone public. They have around 20,000 customers in 100+ countries, making them an important player in web content and marketing.
Hubspot isn’t primarily a content management system, although it does include one (although they call it a “content optimisation system”). Instead, it’s a series of tools for tracking and identifying potential leads – so, for example, someone who visits your site from a link in an email can be tracked across all their interactions with you as they move from suspect through prospect to customer. As the user visits the site, they’re asked to fill in forms to get hold of more content (white papers and so on).
This tracking allows Hubspot to create a progressive profile of your customers and to present them the content they want to see.
This is the main difference between Hubspot and WordPress is that WordPress is a blogging platform which has evolved into more, while Hubspot is a CRM system which has evolved in to more.
For more details take a look at the Hubspot site, the Equinet Media site, or download Eric’s presentation.
Our pre-Christmas Lightning Talks evening saw a range of different topics being covered.
Continue reading “En-Lightening talks”
Julia Wix spoke around communicating memorable information, including lively discussions around selecting the right imagery and how this reflects your brand and product. Details can be found here: https://www.meetup.com/wordpress-cambridge/events/233979836/
Ben Tristem spoke around APIs, how and why to use them, with the focus being on Zapier (https://zapier.com/) and If This Then That (https://ifttt.com/).
Two talks at this meetup:
Chris McMahon spoke about using page builders. More details can be found here: https://www.meetup.com/wordpress-cambridge/events/232805111/
Sue Keogh came along and spoke on the topic of writing for the web.
Sue asked us to direct you all to the Sookio blog, http://sookio.com/blog for more information in a bit more depth than the presentation slides. In particular, take a look at the following posts:
You can also sign up to the mailing list at http://sookio.com/mailing-list or follow Sue and her team on Twitter @sookio
We had lightning talks on the following topics:
More details here: https://www.meetup.com/wordpress-cambridge/events/231566419/
Steven Watts spoke about some of the nefarious things hackers do and the motivators behind why they do it to help website owners weigh up the risks and see if website security is something that needs to be taken into consideration within their business.
You can find a full write up covering all aspects of the talk here: https://www.wpshrug.com/blog/understanding-motivators-tactics-impacts-hackers/