WordPress Cambridge Meetup

The WordPress Cambridge Meetup is a monthly get together for developers and users of WordPress, held at The Boathouse usually on the second, or third Monday of the month.

You can usually expect to see 2-3 talks and an open Q&A session, followed by drinks in the pub.

Find out more about WordPress, whether you’re trying to decide if you should use it, or if you’re an expert that wants to keep on top of the latest features, or anywhere in between – everyone is welcome.

So come along to see how WordPress can benefit your organisation, and get specific advise on any WordPress questions you may have.

If you’re interested in coming along, please let us know at our Meetup page.

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See you at the WPCBG Meetup!

Hubspot and WordPress comparison

We were very lucky in February to welcome Eric Swain of Equinet Media for an in-depth discussion of Hubspot, the inbound marketing platform.

Hubspot was founded in 2006 in Boston, Mass. and has since gone public. They have around 20,000 customers in 100+ countries, making them an important player in web content and marketing.

Hubspot isn’t primarily a content management system, although it does include one (although they call it a “content optimisation system”). Instead, it’s a series of tools for tracking and identifying potential leads – so, for example, someone who visits your site from a link in an email can be tracked across all their interactions with you as they move from suspect through prospect to customer. As the user visits the site, they’re asked to fill in forms to get hold of more content (white papers and so on).

This tracking allows Hubspot to create a progressive profile of your customers and to present them the content they want to see.

This is the main difference between Hubspot and WordPress is that WordPress is a blogging platform which has evolved into more, while Hubspot is a CRM system which has evolved in to more.

For more details take a look at the Hubspot site, the Equinet Media site, or download Eric’s presentation.

Workflow

The first meetup of 2017 covered the workflow of various developers.

  • Chris O’Dell uses Microsoft’s Visual Studio with a PHP plugin and Team Foundation Server as a code repository. Chris doesn’t version control his WP core files, and is meticulous in keeping version notes and his check in routines.
  • Jonathan Whiteland has rather an esoteric setup working between three different desktop machines, using BBedit for code editing and Git (GitHub) as an analogue of Dropbox – storing working files in Git and deploying to dev and then live as needed.
  • Ben Attenborough uses DesktopServer as a local dev server with Bitbucket for Git storage. Ben also uses Gulp for running tasks like concatenation, SASS pre-processing and so on. Ben pushes changes through Git, rather than FTP. Ben also introduced us to Kint and Whoops, two excellent ways to make PHP var dumps and error messages more useful.
  • Adam Maltpress shared some of the software he uses for work and sanity, including the NetBeans IDE. Adam uses either Git or SVN for version control, and tries to build sites as database agnostically as possible – they should work as well with test content as with real content!
  • Simon Bragg uses Xampp, the Duplicator WordPress plugin, and FileZilla as well as the NetBeans IDE (using its built-in SASS pre-processing). This prompted a big discussion around the PHPStorm IDE.
  • Steven Watts then took us through his infographic on setting up a WordPress site and some of the key plugins he uses.

You can download the presentations for the meetup here.

Writing for the web: compelling content

Sue Keogh came along and spoke on the topic of writing for the web.

Sue asked us to direct you all to the Sookio blog, http://sookio.com/blog for more information in a bit more depth than the presentation slides. In particular, take a look at the following posts:

http://sookio.com/blog/making-boring-content-interesting-from-blas-to-blazing
http://sookio.com/blog/how-startups-can-get-their-message-across
http://sookio.com/blog/writing-about-food-a-simple-guide

You can also sign up to the mailing list at http://sookio.com/mailing-list or follow Sue and her team on Twitter @sookio