Sue Keogh came along and spoke on the topic of writing for the web.

Sue asked us to direct you all to the Sookio blog, http://sookio.com/blog for more information in a bit more depth than the presentation slides. In particular, take a look at the following posts:

http://sookio.com/blog/making-boring-content-interesting-from-blas-to-blazing
http://sookio.com/blog/how-startups-can-get-their-message-across
http://sookio.com/blog/writing-about-food-a-simple-guide

You can also sign up to the mailing list at http://sookio.com/mailing-list or follow Sue and her team on Twitter @sookio